North America / United States / CT / Shelton

Human Resources

#: 108731-en_US / 108731



Associate Product Manager – (Remote) – 108731

Human Resources – USA Shelton, Connecticut 


Associate Product Manager, Ad Intel

Product Leadership


Nielsen is looking for a Product Manager to lead product development for the Ad Intel team. Will initially be responsible for a portion of the reporting system that clients use to develop efficient media strategies and differentiate themselves from their competitors. Nielsen Ad Intel is the most comprehensive source of local and national advertising spend data available today. Our platform enables advertisers, agencies, publishers and ad platforms to monitor ad activity across 23 media types in all 208 Nielsen DMAs. Ad Intel helps customers navigate the crowded media landscape with actionable insights to identify prospects, analyze brand strategies and learn from past advertising campaigns to plan for the next.



Nielsen is looking for a candidate who can support end-to-end product development efforts for the Ad Intel team focused on new and emerging media such as CTV, OTT and other Advanced Video Advertising. As a Product Manager you will work closely with other Product Managers, clients and Nielsen sales teams to understand client needs of a reporting interface and help translate these needs into a prioritized roadmap for the development team. Concurrently, you will partner daily with cross-functional technology, user experience, operations, data science, marketing, communications and related product teams to drive the end-to-end development of these roadmap items into fully realized product functionality. You will also be involved in post production support of the applications in terms of handling inquiries and documentation for users. You can expect direct client exposure and involvement throughout the whole development life cycle including client use case gathering, high-level design, testing, user experience, external marketing efforts and others.



  • Serve as an informed, definitive voice on product functionality and roadmap in order to represent the product vision externally and accurately gather and respond to client feedback

  • Collaborate within and across product development teams to build and execute against aligned roadmap and play a critical role in refining requirements, aligning priorities and iterating on development 

  • Act as a trusted product partner in the development lifecycle and serve as a resource and decision maker as cross-functional teams look for product guidance in their respective owned areas

  • Participate in product discovery sessions with clients and client service teams to understand end user needs and business workflows

  • Take action in support of overall product health including quality and robustness of data and maintaining positive client regard for owned products

  • Leverage Agile best practices to execute against roadmap with flexibility and ultimately ship the right product at the right time

  • Participate in scrum team and facilitate agile ceremonies (Standups, Sprint Planning, Sprint Demos, Backlog Grooming, Retrospectives) across different time zones when required

  • Contribute to the maintenance of an intake process to ensure the team has an up to date list of all the backlog items to facilitate efficient prioritization

  • Coordinate Go To Market Activities, including communications, rollout and product training

  • Communicate the overall status of initiatives and escalation of issues to senior leadership

Preferred Qualifications:

  • Self-starter, independent thinker

  • Understanding of digital advertising

  • Familiarity with Advertiser, Media, and Agency needs as it applies to competitive intelligence

  • Preferred candidates should have a proven track record and experience necessary to advocate for and establish product management best practices

  • Experience in Agile and Scrum development practices is desired

  • A bias for change and the ability to influence a team toward a culture of quality

  • Strong communication, persuasion, interpersonal, and presentation skills

  • Ability to effectively manage multiple competing initiatives

  • Ability to listen and quickly distill information to recommend a course of action in driving project deliverables or client escalations

  • Client-facing experience with the ability to successfully interface with both internal and external stakeholders

  • Experience working with geographically distributed teams

  • Ability to follow detailed process and technology conversations and appropriately summarize this information at a level of detail that is meaningful to internal and client stakeholders  

  • Demonstrated success in managing multiple competing priorities and their accompanying details to deliver on larger team goals

  • Willingness to travel when required and when restrictions are lifted



By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth.


Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Shelton,Connecticut 

Secondary Locations: Remote, , , 

Travel:  No