North America / United States / FL / Tampa – Oldsmar

Data Science

#: 101421-en_US / 101421



Data Scientist – Audience Measurement Custom Analytics – 101421

Data Science – USA Tampa, Florida 


Nielsen is looking for a Data Scientist for the Audience Measurement Custom Analytics team. Custom Analytics is a new team within the larger Audience Measurement Product organization that is tasked with the assessment, solutioning, development and implementation of custom studies for clients. These deliverables typically include requests for data sets and features that are on the longer term roadmap for our core products, but not immediately available for client consumption.  This includes custom deduplication of platforms that are not available in our standard product suite, the reporting of advanced audiences, and other similar requests.  
As a Data Scientist you will:

  • Utilize and develop innovative statistical modeling (and machine learning / deep learning methodologies where applicable) to enable custom audience analytics based on large volumes of data from various sources
  • Assist in the decisions on the selection of methodologies, technical tools and processes that most effectively and efficiently reach the desired outcome
  • Work within an Agile, cross-functional scrum team to develop, validate, and optimize methodologies
  • Support deployment and maintenance of data pipelines and models
  • Assist in the design and implementation strategies to automate data delivery using the methodologies developed
  • Stay abreast of developments in quantitative research methodology and changing technologies in the marketplace and proactively identify applications of these latest developments to improve existing methods
  • Summarize, document, and communicate research findings to audiences of varying levels of technical subject matter expertise


 What will I do?

  • Communicate key project data to team members and build team cohesion and effectiveness
  • Execute against the team roadmap within your scrum team, which encompases all work (business, technical/operational, and methodological needs) 
  • Participate in agile ceremonies (Standups, Sprint Planning, Sprint Demos, Backlog Grooming, Retrospectives)
  • Adhere to release governance practices and any required audit documentation
  • Exhibit expertise in your product domain (understanding the systems involved, the technical component flow, specific aspects of the methodology, etc.)
  • Develop custom data models and algorithms to apply to data sets

Is this for me?

  • Bachelor’s degree in data science, statistics, mathematics, social sciences, biological/physical sciences, computer science, or some other quantitative research field
  • At least 2 years research experience in a business setting
  • Outstanding statistical and analytical skills with experience in machine/ deep- learning techniques
  • Proficiency in Python
  • Experience with modern machine learning libraries and frameworks (e.g. LightGBM, XGBoost, PyTorch, TensorFlow, Stan, etc.)
  • Experience with cloud environments and big data technologies (e.g., Spark, AWS)
  • Collaborative code development experience, including version control, unit/integration testing, code review and sharing (preferably in Git)


  • Knowledge of Bayesian inference and probabilistic programming  (e.g. Pyro)
  • Knowledge of Natural Language Processing
  • Skilled at feature engineering
  • Subject matter intuition for the causal drivers of media consumption
  • Knowledge of data visualization tools/packages 
  • Some experience working within Agile teams








By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth.


Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Tampa,Florida 

Secondary Locations: PA – Pittsburgh, IL – Chicago, , 

Travel:  No