North America / United States / NY / New York City

Marketing & Communications

#: 109928-en_US / 109928

Regular

Full-Time

JOB DESCRIPTION: DIRECTOR, BUSINESS MARKETING
MARKETING & COMMUNICATIONS – NIELSEN MEDIA

We aspire to be one diverse, empowered, expert, motivated, passionate and accountable team
driving winning outcomes through marketing and communication strategies, programs and
initiatives. We are relentlessly focused on our audiences. This enables us to create compelling
brand perception and favorability. We propel product and solution growth and support outsized
client, consumer, shareholder and community respect and engagement. We are insights and
opportunity driven. We proactively fuel growth through well-honed strategies, creative and
thoughtful programs and exceptional execution.
BUSINESS MARKETING – NIELSEN MEDIA
We own the Marketing Strategy to drive business goals.
_________________________________________________________________________________________________
DIRECTOR, BUSINESS MARKETING
The Director of Business Marketing will drive company growth through holistic marketing and
communications strategies that reach advertisers, agencies and publishers. This role reports
into the VP of Business Marketing, liaises with Product Sales, Commercial, Product and Data
Science and works cross-functionally across Marketing and Communications to drive
go-to-market strategies for our Digital Audience Measurement solutions. This role will play a
critical role in creating compelling market positioning that helps accelerate revenue growth.

 

RESPONSIBILITIES:
● Partner with Product Sales and Commercial teams to translate business strategies into
marketing strategies that directly support commercial priorities, grow existing revenue
and engage new clients
● Develop and execute a comprehensive integrated marketing and communications
go-to-market plan to broaden awareness and grow revenue for Nielsen’s Digital
Audience Measurement solutions
● Work with Product and Data Science to support new product and methodology
launches with sales enablement materials
● Understand and build out buyer personas to inform campaigns, content and marketing;
ensure that the voice of the customer is represented in all sales enablement materials
and external collateral
● Collaborate with our Growth Marketing team to develop customer acquisition and
retention strategies and increase the visibility of Nielsen’s solutions across stakeholder
audiences
● Work with Communications to create content and story angles that underscore the
value of Nielsen products targeted at key audience segments
● Manage crisis situations with clear and concise messaging and positioning; create
reactive talking points, scripts and FAQs for Commercial teams
● Work with key stakeholders to develop client presentations and letters around new
products and methodologies
● Develop or manage the development of product narratives, pitch decks and one-sheets
 

 

QUALIFICATIONS:
● Minimum of 5-7 years experience in B2B Marketing, Media, and/or Sales
● Confident communicator with exceptional attention to detail, along with the proven
ability to consistently make sound judgments and an ability to address senior business
and technical audiences
● Amazing writing and PowerPoint/Slides skills with the ability to tell a cohesive story
● Excellent organization, project management and problem solving skills
● Experience leading multi-practice teams toward a common deliverable on frequently
accelerated timeframes
● Strong collaborator and mentor with the ability to bring out the best in talent and
effectively motivate teams
● Must be intellectually curious and collaborative, “humble, hungry and smart” with a
strong work ethic
● Relationship building skills with the ability to interface with senior executives and
experts across the organization

 

WORK STYLE:
● Have a roll-up-your-sleeves and get-it-done attitude – it is not enough to have great
ideas, you must be able to get stuff done
● Equal parts analytical and creative, you have a talent for understanding and
synthesizing complex information to tell a compelling story to your audience
● You are curious, an avid listener and a rapid iterator, asking the right questions and
incorporating new information and feedback into your strategy and content
● You are comfortable always negotiating the balance of the “right now” of sales teams
and the vision of product teams
● Playing well with others is a must. We work as a team and have no room for egos
● Be able to cultivate relationships inside and outside the organization
● Be able to work in a dynamic environment where new projects and deadlines pop-up
often

 

Nielsen | 675 Avenue of the Americas, New York NY 10010 | nielsen.com
Copyright © 2021 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

ABOUT NIELSEN

By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth.

 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  New York,New York 

Secondary Locations: , , , 

Travel:  No