India / India / / Bengaluru

Analytics

#: 109614-en_US / 109614

Regular

Full-Time

ABOUT THE ROLE

We won’t say we can predict the future, but our team of Analysts get pretty close, they turn millions of data points into useful information & insights that help our clients to make better decisions on their marketing mix and achieve superior results. Be part of the future and join in on one of the major transformations in the market research industry with the integration of big data and classic marketing mix analysis.

 

RESPONSIBILITIES

  • Design, develop, and deliver marketing effectiveness studies for leading global brands
  • Understand clients’ business questions and objectives as well as the business context in which those clients operate
  • Mentor other team members and promote Marketing Mix Modeling (MMM) best practices
  • Ensure effective and timely delivery of project work
  • Apply statistical modelling best practices and ensure that business insights and findings are solidly based on empirical evidence
  • Ensure team’s compliance to global modeling practices and company quality standards
  • Maximize the efficient and effective use of resources by utilizing appropriate processes and tools
  • Build and maintain effective contacts with other departments to ensure the efficient and effective use of resources
  • Take accountability for model quality, model commercial viability, and delivery timing
  • Propose initiatives and follow-through
  • Liaise with appropriate Nielsen Media departments to ensure hardware and software requirements are fulfilled.

 

REQUIREMENTS AND SKILLS

  • 4+ years of relevant experience
  • Master’s degree in Economics, Mathematics, Statistics, or Engineering
  • In-depth understanding of statistical modeling techniques and applications
  • Working knowledge of a statistical programming language, such as SAS, R, Python.
  • Solid proficiency of decision making and problem resolution skills
  • Passion for results with a challenger mind-set

 

ABOUT THE TEAM

If you are passionate about clients, hungry to learn and want to drive change, join Nielsen Media’s Market Mix Modelling team! Our Modelling team use their deep understanding of the business context, evolving client needs, underlying data, and their data science skills to apply the latest methodologies and technologies to innovate across Nielsen’s product portfolio.

 

ABOUT NIELSEN

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action.

 

 

 

 

 

 

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