North America / United States / NY / New York City

Analytics

#: 109646-en_US / 109646

Regular

Full-Time

Manager, Marketing Analytics – Customer Success – 109646

Analytics – USA New York, New York 

 

About this job

 

Why do you go to the store to purchase a product? Maybe you have a coupon, saw it advertised on TV or your friends talked about it on social media. In the marketing effectiveness practice, our job is to figure out which media is most successful at driving sales for products in stores. Using statistical models, we help clients optimize where they should spend their money on marketing to best ensure their product’s success.

Be curious. Be collaborative. Be forward thinking. Join the Marketing Effectiveness team and work with our clients as a consultant, a problem solver and the voice of Nielsen at our clients. When you join the Nielsen team, you’re signing up for an experience that requires flexibility, curiosity, and passion.

 

As a Manager you will:

• Work closely with teams to prepare & present client deliverables and provide client service on problems & questions

• Provide leadership, coaching, and mentoring to junior Nielsen associates

• Develop mastery of propriety Nielsen tools and metrics, which you will use to help solve your clients most pressing business questions

 Assist and network with industry leading clients to simplify their data into a compelling narrative and present recommendations in client discussions

• Be the voice of the consumer by keeping our clients at the forefront of industry trends

• Develop a basic working knowledge of consumer and marketing drivers of sales volume to help our clients increase revenue

 

 

Responsibilities

• Lead client project engagements – present PowerPoint decks with results of marketing mix (MMM) analysis 

• Mentor junior associates in best practices, client communication, and insight building/story-telling. 

• Synthesize data & simplify findings

• Work congruently and collaboratively with internal & external teams

• Exhibit a strong sense of urgency and accountability to drive client outcomes

 

 Qualifications

• Bachelor’s degree required (analytical field or social sciences preferred)

3+ years’ applicable experience

• Strong logic, deductive reasoning, problem solving and critical thinking skills

• Strong oral and written communication, organization & customer service skills

• Strong mathematical/statistical/applied analytics background including knowledge of how a regression model works

• Media agency background a plus

• Proficient in Microsoft Office software and Google Suite

• Basic project management skills

• Experience with regression models and/or marketing mix models (MMM) a plus

 

 

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ABOUT NIELSEN

By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth.

 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  New York,New York 

Secondary Locations: Remote, OH – Cincinnati, IL – Chicago, 

Travel:  Yes, 10% of the Time