Asia Pacific / Malaysia / / Petaling Jaya


#: 72924-en_US / 72924



Regional iMedia Senior Research Manager – 72924

Operations – Malaysia Petaling Jaya, Selangor Darul Ehsan 



Job Purpose

● To assist in leading Nielsen’s regional CMV survey deployment across the East region, ensuring research “best practices” are followed
● To drive & oversee the management of the CMV questionnaires to ensure harmonization
● To align & support countries revisions, enhancements, or modifications of their CMV survey



Job Responsibilities:

● Support iMedia Product Planning Specialist and iMedia CMV Product Manager for CMV
● Support Regional Business Partners as countries ingest additional CMV data sets, combine/fuse data sets, or add data sets from partners
● Be able to work with different field methodologies and survey questionnaire requirements to ensure alignment
● Support escalation point for Nielsen countries when questionnaire improvements are needed
● Working with local business units to understand and guide in the development and addition of relevant questions for clients and Nielsen
● Providing training to local/regional teams on best practices for survey questions
● Creating training documentation to pass on to the local/regional teams responsible for converting client needs into appropriate survey questions
● Support internal stakeholders in change management of surveys



Role Requirements

● 5+ years of experience handling research projects would be ideal
● Ability to work with a large number of stakeholders and guide decisions, including Commercial, Operations, Analysts, Data Science, and clients
● Experience in developing and/or managing tracking questionnaires 

● Good market knowledge across a range of core CMV topics
● Ability to manage multiple projects and deliver optimized results consistently
● Strong Project Management and Organizational skills
● Expert knowledge of various Data Collection methodologies – pros and cons based on the type of quantitative study being conducted (eg, CAPI, Online/CAWI, CATI, etc)
● Proven experience with large tracking studies
● Strong Communication and Influencing skills. Excellent verbal and written communication skills. Ability to communicate complex concepts to varying audiences.
● Effective Analytical skills
● Ability to negotiate across lines of business and lines of reporting
● Ability to build and foster relationships. High degree of comfort interacting with all levels of the organization and external clients.
● Demonstrated experience implementing process improvements with quantifiable benefits
● Effective Presentation skills






We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen:

Job Type: Regular 

Primary Location:  Petaling Jaya,Selangor Darul Ehsan  

Travel:  No