Greater China / China / / Shanghai

Analytics

#: 109676-en_US / 109676

Regular

Full-Time

Senior Analyst – 109676

Analytics – China Shanghai, Shanghai Municipalit 

 

ABOUT THE ROLE
职位描述:

Data is ubiquitous in our daily life. When you see an advertisement on TV/ online, or you are promoted by price discount, do you ever wonder how these executions influence your purchase decision? Or how the advertisers make decisions to place these ads? Nielsen Marketing Effectiveness data analytics (DA) team analyses data from multiple resources to generate holistic views and help clients to understand their business with valuable insights. We are now offering a position based in Shanghai, China that will be responsible for performing the analysis of media effectiveness evaluation for key clients within the China region and assisting managers in delivering insights and recommendations to clients.

 

数据已无形中影响并便捷我们的日常生活。回想当您在电视/网络上看到广告时,或者您被推广价格优惠时,您有没有想过这些执行如何影响您的购买决策?或者广告商如何决定放置这些广告?尼尔森的营销效率数据分析团队会分析来自多种资源的数据,以生成整体视图,并通过有价值的见解帮助客户了解他们的业务。我们正在为上海的分公司招聘一位高级分析师并负责为客户提供多种媒介评估表现分析和协助直属经理为客户商业洞察及可行性策略建议。

 

RESPONSIBILITIES
主要工作内容:

  • Undertake specific analytical projects, especially Marketing Mix Modeling, including data collection and cleaning, data analysis, modeling, interpreting output and preparing reports. 
  • Collaborate with on-shore and off-shore teams to accomplish client / project objectives.
  • Build client relationships and handle basic communication.
  • Responsible for project documentation, management and project revenue recognition process.
     
  • 依据不同项目需求提供特别是市场营销组合方面的项目执行及解决方案,包括:数据收集及清洗,数据分析,模型解读及报告撰写
  • 根据客户/项目研究目标整合内外部门资源确保项目执行
  • 与客户建立良好的沟通及工作关系
  • 负责项目管理全流程包括资料准备,项目管理及利润确认等环节

 

QUALIFICATION AND SKILLS
任职资格和技能要求:

 

  • 1 to 3 year experiences in FMCG / Media /Retail /Ecommerce /Market Research industry
  • Bachelor or Master degree; Majors in statistics, mathematics, psychology, economics or closely related field are preferred
  • Knowledge with statistics, coding or data mining is required
  • Good oral and written communication skills in Chinese and English
     
  • 具备1-3年的快消/媒介/零售/电商/市场研究咨询行业经验
  • 本科及以上学历;专业以统计学、数学、心理学、经济学或相关专业为优先考虑因素
  • 具备一定的统计学、编码或数据挖掘能力
  • 中英文书写及沟通流利

ABOUT THE TEAM
关于团队

Global Product, Technology & Operations supports Nielsen’s growth strategy by enabling positive client and market solutions. Our Operations Team is in a unique position as the center of data collection, analysis, and delivery. We deliver outcomes with the highest quality and integrity standards in an agile and transparent way while standing by our Nielsen values.

 

我们的全球产品、技术和运营团队通过提供积极的客户和市场解决方案来支持尼尔森的发展战略。我们的运营团队正处于数据收集、分析和交付的中心。我们秉承尼尔森价值观并以敏捷和透明的方式提供具有最高质量和诚信标准的方案。

 

#L1-MC1

ABOUT NIELSEN

By connecting clients to audiences, we fuel the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth. 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Job Type: Regular 

Primary Location:  Shanghai,Shanghai Municipalit 

Travel:  No