Asia Pacific / Japan / / Tokyo


#: 81961-en_US / 81961



Senior Consultant, Marketing Effectiveness – 81961

Analytics – Japan Tokyo, Tokyo 



You will be a trusted advisor for our clients on media performance measurement and media investment in order to help our clients grow and succeed. You will partner with our clients to provide insights and consulting in order to secure and grow revenue from our existing clients. Our Consultants are self-motivated, analytical, and passionate about helping our clients succeed.
In the Marketing Effectiveness practice, we leverage statistical analysis to understand past trends and predict the future effect of marketing tactics on sales. You will create concise and compelling insights about brand, market, industry, and category trends in response to your client’s business needs. You will work with a cross-functional range of stakeholders to help our clients make smarter decisions when investing their marketing budget and ensure that the client is achieving maximum benefit from their Nielsen investment, in order to secure future revenue. You will present to senior client stakeholders and interacting with a broad spectrum of client functions from marketing to procurement, this role provides a platform to influence client strategy at the highest levels and demands strong commercial and analytical capability.



  • Delivering Insight with excellence
    • Build analysis/story from modeled outputs for MMM, MTA, and/or Lift projects to answer client’s business questions 
    • Become an expert in Marketing Performance Measurement and Nielsen’s products(MMM, MTA, MPA, other custom analytics)
    • Make recommendations on the basis of rigorous analysis leveraging multiple data sources, sound business understanding, and commercial awareness
    • Support our clients in their media planning – via strategic analysis and simulator tools
    • Be prepared to challenge client hypothesis and bring a new perspective  
    • Be curious and engage with the client industry, their categories, and key market trends 
  • Client Relationship Management
    • Drive client satisfaction through the development of long-lasting client relationships resulting in repeat purchases
    • First point of contact for the client relationship, accountable for managing expectations with regard to analytical deliverables on both a day to day and more strategic basis
  • Project/Workload Management and Prioritization: 
    • Work with modeling teams to ensure on-time, in-scope delivery of analysis to meet client’s business questions
    • Manage workload independently and effectively prioritize client commitments alongside internal commitments
    • Maintain a clear communication pathway with the key stakeholders
  • Work as a Team to Expand/Retain Revenue among Our Existing Clients
    • Help renew/protect current client engagements, limit churn, and seek opportunities to upsell within current business relationships
    • Help propose & secure qualitative MMM (Marketing Mix Modelling), MTA (Multi-Touchpoint Attribution), Lift/MPA (Matched-Panel Analysis), and other custom research projects to meet client briefing and needs
    • Understand the competitive landscape and articulate a compelling sales pitch for Nielsen services
    • Have a strong working knowledge of the client’s business priorities and the role we can play in supporting these goals (eg. participating in business cycles such as strategic brand planning & annual media planning etc.)



  • 2 years’ experience in consulting, analytics, digital or traditional marketing (agency or in-house)
  • A broad understanding of client sales and marketing issues
  • Excellent communication skills and presentation skills
  • Strong analytical and problem-solving skills
  • Comfortable working with large data sets
  • Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
  • Knowledge of research techniques and methodologies and understanding of statistics would be an advantage
  • Ability to work independently and in a team
  • Good interpersonal skills
  • Native Japanese, Business English (reading, writing, and speaking)

Nielsen Media has been and will continue to be the most important third-party independent measurement provider. From development through syndication, the Product team provides critical data and insights that helps inform measurement. You’ll be at the center of product development and delivery to enable media markets to function.




As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Job Type: Regular 

Primary Location:  Tokyo,Tokyo