India / India / / Vadodara


#: 74327-en_US / 74327



Senior Executive (Marketing Mix Modeling Support) – 74327

Gracenote – India Vadodara, Gujarat 






The purpose of this role and the business impact is to provide support to our modeling and data analytics teams.  They will investigate questions/issues from the analysts. 




  • Become an expert in Nielsen`s Marketing Mix syndicated models and custom models
  • Ensure timely updates to datasets required for these syndicated models
  • Assist Operation teams in delivery of ABD and provide support as required, includes being on call over weekends
  • Respond to support issues in a timely and professional manner 
  • Work with software development and analytics team to help resolve support issues 
  • Assist in determining the feasibility of custom data or tool requests 
  • Develop/maintain internal training materials to continuously make processes more streamlined and user-friendly 
  • Work with marketing mix and other product owners on product development projects 
  • Work on ad hoc client projects as needed from a support standpoint 
  • Serve as the connection between product and delivery to ensure there is a continuous feedback loop, identify and coordinate ongoing trainings for the support team 
  • Participate in an agile environment as needed with product teams to understand further product enhancements and updates 
  • Track and report on team metrics to continuously evaluate and improve service and support needs 
  • Assist in the onboarding of new products and service needs to the team’s portfolio 




You will be responsible for providing technical system support to modeling teams and supporting product leadership in operational development across regions.  This position will work closely with software engineering, analytical modeling teams as well as consulting teams to provide tool support, documentation and guidance on software functionality and usage. 




  • Bachelor’s degree in a technical or business field 
  • 2+ years of modeling and analytics experience 
  • Basic Python, SAS programming
  • Exceptional problem solving and analytical skills 
  • Self-motivated and works well independently 
  • Well-organized and capable of handling multiple projects simultaneously while meeting deadlines 
  • Excellent oral and written communication skills



  • Experience in quantitative marketing analysis 
  • Experience in marketing mix modeling with Nielsen or IRI syndicated data 
  • SQL Server knowledge beneficial 
  • SAS knowledge beneficial 
  • VBA knowledge beneficial




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Job Type: Regular 

Primary Location:  Vadodara,Gujarat 

Secondary Locations: , , ,  

Travel:  No