Latin America / Mexico / CDMX / Mexico City /

Marketing & Communications

#: 743999722406730 / REF622O

Mid-Senior Level

Full-Time

Job Description

ABOUT THIS JOB

As a Senior Manager within Product Marketing, you will work closely with the Director of Product Marketing, product leadership, sales, finance, corporate marketing, creative, communications and training/deployment to drive the go-to-market strategies for products in our Nielsen Connect business.  

This position plays a significant role in helping successfully launch products by developing clear go-to-market strategies, creating compelling messaging and supporting the development of impactful content and marketing plans. This is a highly visible role within a global matrixed organization. You will have the opportunity to influence various stakeholders and bring to market Nielsen’s major product initiatives across multiple countries.

RESPONSIBILITIES

  • Develop a deep understanding of customer needs and challenges for both current and new products we bring to  market, and, if applicable, how that varies per market

  • Collect information about each market to help product leadership understand the specific needs of each market

  • Collaborate with product and sales teams to identify the go-to-market strategy for the product

  • Help create product positioning and a narrative that resonates with our buyers based on buyer needs and each market's competitive environment

  • Develop sales collateral to support the go-to-market strategy

  • Analyze in-market performance data to identify areas of opportunity to increase adoption of our products

  • Regularly revisit customer needs to inform product refinements and feedback 

  • Track and measure the effectiveness and impact of all marketing activities

  • Support product launch plans with stakeholders from product and sales teams. 

  • Lead sales enablement and internal training to ensure involved teams can effectively sell and support the product.

A LITTLE BIT ABOUT YOU

You are self motivated, willing to work in a fast-paced environment and looking to join a small, but mighty global team. You have great teaming skills and are able to cultivate relationships inside and outside the organization. You’re able to work independently on agile teams with a tremendous amount of responsibility and open to working in a dynamic environment where new projects pop-up daily. You are excited by generating and adopting new ways of working and you are not afraid of taking risks. 

Qualifications

  • Bachelor's Degree

  • 5+ years of experience in B2B Product Marketing, Product Management, or Marketing

  • Impeccable writing skills and storytelling, with the ability to simplify complex information

  • Experience working with and launching SaaS products (preferred)

  • Understanding of FMCG industry and FMCG market research (preferred)

  • Salesforce.com/Pardot experience (bonus)

https://jobs.smartrecruiters.com/TheNielsenCompany/743999722406730-senior-manager-product-marketing