India / India / / Vadodara

Analytics

#: 109611-en_US / 109611

Regular

Full-Time

 

 

ABOUT THE ROLE

Senior Modelling Analysts run models that help clients understand the impact of their marketing strategy. Your insights will drive decisions for top companies and have an impact on our media business. In this role you will be known as a modelling expert and trusted partner to client consultants.

 

RESPONSIBILITIES

  • Independent execution of complex Marketing Mix Modelling projects for European markets, which includes running econometric models on Nielsen modelling platforms
  • Cooperate with client consultants and project managers based in various locations to deliver to schedule and as per requirements
  • Explain model results and advise on client recommendations for better decisions on marketing activities and investments
  • Prepare client decks with data reviews
  • Build and share expertise on mix modelling
  • Suggesting ways to improve methodology and processes
  • Communicate team needs with developers for new tools preparation/implementation
  • Supervising and training more junior team members
  • Commercial consulting on project scopes and feasibility checks

 

REQUIREMENTS AND SKILLS

  • 3y+ work experience in econometric modelling/similar field
  • Detail oriented with excellent analytical and problem-solving skills
  • Strong communication skills
  • Strong organization and time-management skills
  • Very good English skills (speaking & writing)
  • Very good working knowledge of Excel and PowerPoint
  • Experience in media industry, market research, data and measurement

 

ABOUT THE TEAM

Global Product, Technology & Operations supports Nielsen Media’s growth strategy by enabling positive client and market solutions. Our European Operations Team is in a unique position as the center of data collection, analysis and delivery. We deliver outcomes with the highest quality and integrity standards in an agile and transparent way while standing by our Nielsen values.

 

ABOUT NIELSEN

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action.

 

 

 

 

 

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