Nielsen News Center
NIELSEN TO SEPARATE INTO TWO LEADING GLOBAL COMPANIES
Earlier this month, Nielsen announced the completion of the company’s strategic review and the plan to spin-off the company’s Global Connect business, creating two independent, publicly traded companies—the Global Media business and the Global Connect business.
NIELSEN NAMED MEDIA INDUSTRY LEADER FOR THIRD CONSECUTIVE YEAR BY JUST CAPITAL AND FORBES
For the third year in a row, Nielsen was named the industry leader among Media companies in JUST Capital’s and Forbes’s annual ranking of the “JUST 100.”
TRUST AND TRUTH WILL DRIVE THE FUTURE OF TV
Nielsen recently made a splash at NYC Television Week, the premier conference highlighting progress, challenges and innovations in the U.S. TV industry.
NIELSEN ASSOCIATES FIGHT HUNGER AND HELP SHAPE A SMARTER MARKET BY DONATING MEALS AND DATA
As part of our work to shape a smarter market, we’re committed to donating our data and insights through our Data for Good program, which helps create new solutions to social and environmental challenges.
NIELSEN IN THE NEWS
Broadcasting & Cable
NYC TV WEEK: NIELSEN’S RAO SAYS CONSUMER IS WILLING TO EXPAND TIME
The expansion of time is real, said Karthik Rao, Chief Product & Technology Officer, Nielsen Global Media, during NYC Television Week’s TV Data event.
NIELSEN EXPANDS ANALYTICS PARTNERSHIP WITH GENERAL MILLS
General Mills is deepening its partnership with Nielsen to get more information on consumer needs, trends and the competitive landscape in the U.S. and in foreign markets through Nielsen’s Global Connect platform.
CSP Daily News
CBD COMPANY PARTNERS WITH NIELSEN
Nielsen has announced an expansion of its suite of cannabis measurements via an “analytic relationship” with Charlotte’s Web Holdings, a Denver-based maker of cannabidiol (CBD), intended to better guide the U.S. retail market.