Nielsen News Center

February 2021

the future of media starts with nielsen one

To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE.

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NIELSEN earns eighth consecutive perfect score in human rights campaign’s 2021 corporate equality index

Nielsen has earned a 100% ranking on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) and was also named one of the Best Places to Work for LGBTQ Equality.

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nielsen recognized with 2020 emmy award® for technology and engineering

The National Academy of Television Arts and Sciences (NATAS) announced today that Nielsen was recognized with a 2020 Emmy® Award for its System to Measure Video Performance and Demographics Across Multiple Platforms.

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NIELSEN IN THE NEWS

The Wall Street Journal

nielsen sets timeline for big change in tv ratings

The country’s leading TV-ratings firm plans a metric that measures content and ads across TV and digital media.

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the new york times

viewers’ streaming favorites? old network tv shows

“The Office,” “Grey’s Anatomy” and “Criminal Minds” each accounted for more viewing time than any other show or movie on streaming platforms last year, according to Nielsen.

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deadline

NIELSEN launches pvod measurement service to measure movie viewing

With more and more theatrical features being released via premium video on demand [PVOD], Nielsen is launching a dedicated tool to capture movie viewing.

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variety

pandemic and current events stoking young audience appetite for local news

Younger demographics are flocking to local U.S. news stations fueled by their hunger to make sense of current events, suggests data presented by Nielsen at NATPE Miami.

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