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Nielsen Newswire

Week of Jan. 13, 2020

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AR AND VR WILL DRIVE OMNICHANNEL 2.0

Over the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.

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PERSPECTIVES
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BRIDGING THE GAP TO BETTER EATING IN AMERICA

We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional…but the gap is real.

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CPG, FMCG & RETAIL
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STAYING AHEAD OF E-COMMERCE TRENDS IN SWITZERLAND

As more players enter the FMCG e-commerce space, which categories are Swiss consumers buying increasingly online? And what can you do today to prepare for your future e-commerce customers of tomorrow?

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PERSPECTIVES
distribution trucks

DISTRIBUTION: THE UNDERVALUED LEVER OF NEW PRODUCT SUCCESS

Distribution affects new product sales. This is obvious. What’s less obvious is the extent to which CPG manufacturers can predict and control distribution for a new product, especially during the first year in-market.

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Featured Podcast
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THE DATABASE: A STEP TOWARD WIDESPREAD ADDRESSABLE ADS ON LINEAR TV

On this special episode of the Database podcast, recorded at CES, we highlight the beta release of Nielsen’s Addressable TV platform, what it means for the industry, as well as what addressable advertising in the linear TV realm will look like.

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