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Nielsen Newswire

Week of Jan. 25, 2021

tops of 2020: streaming unwrapped

2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video.

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media

political and social unrest continue to drive local news viewing

Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to news programming.

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media

nearly 33.8 million americans watched president joe biden’s inauguration

An estimated 33.8 million people tuned in to watch coverage of the 2021 inauguration of Joe Biden as the 46th President of the U.S. between 10 a.m. ET and 4 p.m. ET.

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upcoming webinar

back to the drawing board: media planning through uncertainty

Date: Feb. 3, 2021
Time: 2 p.m. ET
Speakers: Heather Jordan, SVP, Product, Nielsen, Jay Nielsen, SVP, Global Planning Products, Nielsen, Shar VanBoskirk, VP, Principal Analyst, Forrester
Reassessing the media planning landscape can be difficult to navigate in today’s climate. Join this webinar to gain insight into the latest trends around ad spend and media consumption, the impacts of COVID-19 on the industry, and insight to drive your business forward.

Register Now >

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