COVID-19 Path to Purchase Trends
Omnichannel Shopper Fundamentals
HOW WE HELP CLIENTS
Omnichannel shopping continues to accelerate: Online purchases of everyday items increased by 47%, from 36% in September 2019, to 53% in April 2020. You need to know path to purchase trends for both brick-and-mortar and online channels through three key periods: Before COVID-19, during COVID19 and the new normal.
Our omnichannel fundamentals give you a total store dataset through an online cloud dashboard, so you can create visualizations and interact with the data to pull out key findings.