COVID-19 Path to Purchase Trends
Omnichannel Shopper Fundamentals
HOW WE HELP CLIENTS
Omnichannel shopping continues to accelerate: Online purchases of everyday items increased by 47%, from 36% in September 2019, to 53% in April 2020. You need to know path to purchase trends for both brick-and-mortar and online channels through three key periods: Before COVID-19, during COVID19 and the new normal.
Our omnichannel fundamentals give you a total store dataset through an online cloud dashboard, so you can create visualizations and interact with the data to pull out key findings.
PRODUCT BENEFITS
Compare ONLINE AND OFFLINE TRENDs
Ours is the only data offering in the marketplace that shows how both brick-and-mortar and e-commerce data evolves through time.
Breadth and Depth of Categories
Our data covers 132 food and non-food categories, including top U.S. brick-and-mortar and e-commerce merchants.
Complete Path to Purchase Insights
Get a complete view of the shopper’s path to purchase before, during and after the trip, so you can influence the shopper at every step.