Solutions

Shopper shifts to a “New Normal”

A GLOBAL TRACKER OF HOW BEHAVIOURS
CONTINUE TO EVOLVE THROUGH COVID-19

HOW WE HELP CLIENTS

All over the world, our Nielsen data is revealing the extent to which the COVID-19 pandemic has triggered continuously changing consumer and shopper behaviours. From the initial stages of toilet tissue and cleaning products through pasta and tinned foods to now as we adapt to “lockdown life” cake mixes, home gym equipment, jigsaws and home hair dyes. Staying close to “what” is happening and “why” shopper’s category needs are changing will be essential to optimise your plans through the COVID-19 pandemic for future shopper success.

PRODUCT BENEFITS

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