COVID-19 impact on consumer behavior
COVID-19 GLOBAL SURVEY
HOW WE HELP CLIENTS
Stockpiling has extended beyond emergency items to grocery basics and essentials, such as canned goods, bottled water, toilet paper and cleaning products. However, not all markets are reacting the same.
Stay up-to-date on purchase trends with our global consumer study covering more than 70 markets, so you can see how changed behavior offers new opportunities.
Gain a view into outbreak sentiments, changes in lifestyle, shopping, social and entertainment activities as well as “new normal” behaviors.
Evaluate changes in shopping behavior (online vs. offline), channels used for product purchase and stated intention to shop online in the next 6 months, by category.
Category by Category Intel
See anticipated length of impact (short-, medium- or long-term), propensity to brand switch and synthesized results using sales trends data (RMS data) for the food & beverage, personal care and health & wellness categories.