Inside consumer pantries during COVID-19
COVID-19 Homescan Pantry Inventory Survey
HOW WE HELP CLIENTS
It’s undeniable that shopping habits and consumption patterns have been disrupted by the pandemic. But what, exactly, has changed? Understand how consumers are shopping differently with a look into their carts.
Learn what items they recently stocked up on, what they have on hand and when and what they anticipate replenishing with Nielsen’s U.S. Homescan Pantry Inventory Survey.
WHAT THEY HAVE AND PLAN ON GETTING
Our respondents have answered things like: What do you have on hand, how much do you typically have on hand, when do you expect to use it up and will you continue to stock up post-COVID?
Understand how different categories are impacted with insights across non-perishable food/dry goods, frozen foods, beverages, personal care, baby care, pet food, paper products, cleaning & sanitizing, OTC medication and alcohol.
CLEAR PANTRY INSIGHTS
Get a sense of how consumers are really shopping during the pandemic, and how their pantries look different today compared to pre-pandemic. For example, you’ll find out that:
The average consumer has 15% more toilet paper rolls on hand than usual.
Only 39% of households are buying their “typical” amount of items.