“New Normal” Segmentation & Behavior Trends
COVID-19 Shopper Behavior Survey
HOW WE HELP CLIENTS
Shopping habits are changing frequently in response to the evolving impact of COVID-19. Your ability to make the right decisions for your brands depends on access to accurate, up-to-date information.
Understand how consumers are shopping and what they plan to buy, which shopping channels they prefer, how the pandemic has impacted their spending habits and how all of these behaviors may change. Nielsen’s Shopper Behavior Study provides the insights you need into changing household dynamics and day to day routines amid the pandemic.
Understand consumer attitudes and routine changes
Understand the primary COVID-19 buyer types with our custom buyer group segmentation. Then, profile the behavior of these groups with panel metrics, or view demographic groups to pinpoint those most relevant to your business.
Track consumer attitudes and behavioral shifts
Track specific consumer group consumption or compare behavior across different groups by flagging them, and monitor long-term impacts on your brands. Track penetration, share, buy rate and more across buyer groups.
CLEAR INSIGHTS TO SHAPE YOUR STRATEGY
Learn how different buyer groups are reacting to the pandemic, the impacts on consumption across households, and how consumers’ new habits will impact your brands over time. For example:
$8.5B was seen in CPG sales growth in the first two weeks of the pandemic.
A 91% dollar percentage increase was seen in-store vs. YAG (with a +45% change online).