How will shoppers shop differently in a COVID-19 world?
HOW WE HELP CLIENTS
Shopper behavior and the retail landscape have been drastically changed by the global pandemic. To best capture shopper interest in this new normal, your shelves need to work in a new way. Nielsen SmartShelf – a tool within our Smart Shopper Solutions suite – will help you rapidly test those scenarios without the need for store disruption.
Quickly and efficiently design your new shelf, test iterative planograms, and maximize your future strategies with retail shoppers.
Understand the full picture of a shoppers’ decisions (how, what and why behind what they bought), without the hassle and time of physical store testing.
Test your during and post COVID-19 shelf scenarios to understand how shoppers will approach your categories by answering key questions. Have shoppers changed their decision process and behavior at shelf? What is the most optimal shelf design going forward?