Events

Upcoming Webinars and Events

Shopper Centric Category Management Workshop

Presenter:Chryssa Asmatzi (Category Management Consulting Leader for EE)
Location: Online
Optimize in-store tactics using tools & tricks based on shopper behavior, shopper segmentation, store clustering & insights.

Past Webinars and Events

Price & Promotion Management Online Workshop

Presenter:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Location: Online
In Price and Promotion Category Management workshop, you will learn how to identify the key principles of Successful Price and Promotion Management, as well as how Price and Promotion are linked to the Category Management Process.

Webinar: A Tale of Two Shoppers

Presenter:Dolly Jitani, Nicole Corbett and Irina Nazarova
Location: Online Webinar
Join Dolly Jitani, Global Shopper Product Leader, Nielsen, Nicole Corbett, Director, Nielsen Intelligence Unit, and Irina Nazarova, Shopper Development Director, Nielsen, to hear A Tale of two Shoppers, showing how quickly shopper priorities changed, how they have evolved, and which new shopper...

Efficient Assortment Management Online Workshop

Presenter:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Location: Online
In EAM we will take a deep dive into Assortment Tactics and you will learn how to make the right decision to optimize your assortment.

E-Commerce Category Management Online Workshop

Presenter:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Location: Online
In ECCM you understand how to apply Category Management concepts into the online channel and deep dive in each step of the E-Commerce Category Management approach.

Price & Promotion Management Online Workshop

Presenter:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Location: Online
In Price and Promotion Category Management workshop, you will learn how to identify the key principles of Successful Price and Promotion Management, as well as how Price and Promotion are linked to the Category Management Process.

Efficient Assortment Online Workshop

Presenter:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Location: Online
The EAM workshop would help you select the appropriate product assortment for your category and contribute to operational effectiveness and efficiency for your organization.

Brand Equity Builders: Winning with Word of Mouth

Presenter:Sue Temple, VP, Global CI Product Leadership, Nielsen & Jacqueline Lew, Global Head of Consumer & Brand Health, Nielsen
Location: Live Webinar
Join Sue Temple, Nielsen's Vice President of Global CI Product Leadership and Jacqueline Lew, Nielsen's Global Head of Consumer & Brand Health, as they highlight motivations, attitudes and behaviours that impact the way consumers talk, engage and make purchasing decisions about your brand.

Webinar: Innovating for E-commerce

Presenter:Céline Grena, Nielsen BASES Lead Europe & Clara Shen, Director, Nielsen BASES, Europe
Location: Live Webinar
Join Céline Grena, Nielsen BASES Europe Lead, and Clara Shen, Director at Nielsen BASES, on March 6th for our Innovating for E-commerce webinar, where they will discuss some of the challenges and opportunities surrounding e-commerce success.

E-Category Management Workshop

Presenter:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Location: Athens Marriott Hotel, 385 Syngrou avenue
Deploy Category Management for an Omnichannel Shopper

Shopper Centric Category Management Workshop

Presenter:Chryssa Asmatzi (Category Management Consulting Leader for EE)
Location: Life Gallery Hotel
Optimize in-store tactics using tools & tricks based on shopper behavior, shopper segmentation, store clustering & insights.