Events

Shopper Trends Conference 2019

Location:

Maroussi Plaza, Fragkokklisias 2, Marousi, Greece

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Winning shopper hearts, minds and wallets

A COMPREHENSIVE VIEW OF SHOPPER BEHAVIOURS AND RETAILER EQUITY

Globally, sluggish economic growth coupled with lukewarm consumer confidence has fueled a highly competitive and demanding retail landscape. Retailers and manufacturers are similarly challenged to engage and contend for the basket of the increasingly fickle shopper in the midst of the current environment. Identifying and navigating through these shifts in shopper attitudes and behaviour has become fundamental for your category and brand success.

THE NIELSEN SHOPPER TRENDS CONFERENCE

With the Nielsen Shopper Trends Conference, you’ll be able to gain a comprehensive view of grocery retail trends, understand banner equity tracking for the major chains’ shopper visit and receive an in-depth analysis of changing shopping patterns, store usage, mission types, attitudes and behaviour, and how they relate to your category. This year the conference’s agenda is enhanced in order to bring Though Leadership regarding in store execution and strategy as well as shopper in Digital and Media Environment.

CHANNEL DYNAMICS

  • Discover the year-on-year changes in the evolving retail scene (RMS)
  • Channel relationship tiers
  • Channel visit frequency
  • Channel spend most in
  • Frequency of main / top-up shop
  • Monthly grocery spend
  • New store adoption

RETAILER PERFORMANCE

  • Profiles of main shoppers by retailer
  • Learn which retailers’ has the strongest store equity
  • Retailers relationship with your shoppers
  • Key differentiators between retailers
  • Loyalty and satisfaction ratios of retailers

SHOPPER INSIGHTS

  • Understand attitudes towards grocery shopping, planning deal-seeking
  • Reveals shoppers levels of price awareness and sensitivity to promotions
  • Private label purchase habits and driver of behavior
  • NEW: Shopper Segmentation
  • NEW: Winning the bet on shelf: How to grow through Assortment & Space Optimization
  • NEW: Winning Shoppers – In-Store focus
  • NEW: Digital Consumer Study Insights
  • NEW: Offline Sales and Digital Disruption

AGENDA

Wednesday April 17th, 2019 | Maroussi Plaza, Fragkokklisias 2, Marousi, Greece

09:00–09:30:
Registration & Morning Coffee

09:30–09:40:
Welcome Note
Vicky Grigoriadou, President and Managing Director, The Nielsen Company Greece.

SESSION 1 : SHOPPER AND MARKET TRENDS

09:40–10:00
Market Trends & Dynamics
Nikoletta Sperelaki, Client Business Partner, Nielsen

10:00–10:20
2018 Online Grocery Overview and Shopper Analyticsin Greece
Elena Chailazopoulou, Head of eMarket Intelligence & Partner, Convert Group

10:20–10:50
Shopper Insights
Eliza Chatziioannou, Senior Client Service Executive, Nielsen

10:50–11:30
Retailer Performance – Powered by NIELSENWINNING BRANDS ™
Maria Mermigki, Consumer Insights Account Manager, Nielsen

11:30–11:45
Shopper Segmentation
Dorina Fydani, Consumer Insights Leader, Nielsen

11:45–12:00
Q&A

12:00–12:30
Coffee Break
 

SESSION 2 : IN STORE STRATEGY

12:30–12:40
Keynote speaker
Konstantinos Machairas, IELKA President

12:40–13:00
Winning the bet on shelf: How to grow through Assortment & Space Optimization
Evgenia Trimmi, ASO Business Consulting & Cat Man Leader, EE, Nielsen

13:00–13:20
In a world that is changing fast… Shopper is also changing… What about strategy?
Yiannis Vidras, Commercial Excellence Manager GR|CY,Coca-Cola Hellenic

13:20–13:45
Winning Shoppers -In-Store focus
Alejandro Prieto, Global leads Analytics, Nielsen

13:45–14:00
Insider’s insights
Aristoteles Panteliadis, Managing Director, METRO

14:00–14:15
Q&A

14:15–15:00
LUNCH

SESSION 3 : SHOPPER IN DIGITAL AND MEDIA ENVIRONMENT

15:00–15:10
Keynote speaker
Spyros Zavitsanos, Managing Director, Nielsen Media Leader Greece & Cyprus

15:10–15:30
Digital ConsumerStudy Insights
George Kyriakakis, Senior Client and New Projects Executive, Nielsen

15:30–15:50
Offline Sales and Digitaldisruption
Iro Athanasseli, Analytics Supervisor Sales Effectiveness, Nielsen

15:50–16:10
FMCGs eCommercein Greece 2020-2025
Panagiotis Gezerlis, CEO, Convert Group

16:10–16:30
Digital Transformation: It all starts with why
Sofia Gkouzioti, Digital Director, Papastratos/ PMI
Elena Chrysafogeorgou, Customer Experience Manager, Papastratos/ PMI

16:30–16:40
Q&A

Closure
Vicky Grigoriadou, President and Managing Director, The Nielsen Company Greece.