Events

E-Category Management Workshop

Presenter:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Location: Athens Marriott Hotel, 385 Syngrou avenue

Deploy Category Management for an Omnichannel Shopper

WHO CAN ATTEND?

Retailers, Manufacturers, Suppliers, Distributors, Agencies and anyone with a hunger for e-Category Management knowledge

WORKSHOP FEE & DETAILS

Inclusion:

  1. Comprehensive course materials, case studies and certificate,
  2. Business lunch and refreshments on both days

Fees:

€1,100/participant

Discount:

  • 5% for 3 participants/company
  • 10% for 6 participants/company and above

For more information and registrations, please contact:

AGENDA

DAY 1: 09:00 – 18:00

Registration

  • Why eCatMan?
    – E-commerce trending facts
    – E-commerce challenges
  • Category Management Overview
  • How to Apply eCatMan to e-commerce: 5D Process
  • Define
    – Category potential
    – Capabilities
    – Select partners
    – Align objectives
    – Category definition
    – Category role

DAY 2: 09:00 – 18:00

Day 1 Review

  • Discover
    – Shopper targeting
    – Journey map
    – Business performance
    – Opportunities
  • Design
    – Strategies
    – Tactics
  • Develop
    – Tactics alignment
    – Activation plan
    – Scorecard
  • Deliver
    – Activation
    – Scorecard measurement
    – Plan review
  • Q&A

SESSION FACILITATOR

Chryssa Asmatzi – Category Management Consulting Leader for East Europe

Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.

She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communications strategy development.

Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and analytics. She leads Nielsen Category Management Consulting for the EE region.