Deploy Category Management for an Omnichannel Shopper
WHO CAN ATTEND?
Retailers, Manufacturers, Suppliers, Distributors, Agencies and anyone with a hunger for e-Category Management knowledge
WORKSHOP FEE & DETAILS
- Comprehensive course materials, case studies and certificate,
- Business lunch and refreshments on both days
- 5% for 3 participants/company
- 10% for 6 participants/company and above
For more information and registrations, please contact:
- Konstantinos T. Bampos
Client Business Partner, Nielsen Greece & Israel, 210 9500462, 6936 604338
- Anastasis Panousopoulos,
Client Business Partner, Nielsen Greece, 210 9500452, 6936 552835
DAY 1: 09:00 – 18:00
- Why eCatMan?
– E-commerce trending facts
– E-commerce challenges
- Category Management Overview
- How to Apply eCatMan to e-commerce: 5D Process
– Category potential
– Select partners
– Align objectives
– Category definition
– Category role
DAY 2: 09:00 – 18:00
Day 1 Review
– Shopper targeting
– Journey map
– Business performance
– Tactics alignment
– Activation plan
– Scorecard measurement
– Plan review
Chryssa Asmatzi – Category Management Consulting Leader for East Europe
Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.
She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communications strategy development.
Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and analytics. She leads Nielsen Category Management Consulting for the EE region.