In the effort to help prevent the COVID-19 coronavirus outbreak to keep spreading, we are
implementing virtual ONLINE Category Management workshops across the world. This measure will help us reduce the risk of spreading any illness to our communities, while continue supporting our clients to be ready to face and unlock more retail landscape opportunities. We will rely upon technology to keep a good learning online environment for all participants.
In ECCM you understand how to apply Category Management concepts into the online channel and deep dive in each step of the E-Commerce Category Management approach.
You will know the benefits of trade partnerships to develop categories online with the 5D model:
Define, Discover, Design, Develop, and Deliver.
- Why E-commerce category Management
- Category Management Overview
- How to apply the 5D Process
- Define the category potential, its capabilities, select partners, align objectives, defining the category and the role
- Discover shopper targeting, journey map, business performance, opportunities
- Design Strategies and Tactics
- Develop tactics alignment, activation plan and scorecards
- Deliver measurement and plan review
WHO CAN ATTEND?
Category Managers, Buyers, Marketeers, Trade Marketing, KAM´s, Brand Managers, Consumer/Shopper Insight Managers
WORKSHOP FEES & DISCOUNTS:
- €500 / participant
- 5% for 3 participants/company
- 10% for 6 participants/company and above
- Comprehensive course materials, case studies and certificate
For more information and registrations, please contact:
- Why eCatMan?
- E-commerce trending facts
- E-commerce challenges
- Category Management Overview
- How to Apply eCatMan to e-commerce: 5D Process
- Category potential
- Select partner
- Align objectives
- Category definition
- Category role
- Shopper targeting
- Journey map
- Business performance
- Tactics alignment
- Activation plan
- Scorecard measurement
- Plan review
Chryssa Asmatzi – Category Management Consulting Leader for East Europe.
Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing,
branding, communications, business development, and e-commerce, 7 of which in Category
Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.
She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital
marketing and has a passion for e-business and innovative communications strategy development.
Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing, and analytics. She leads Nielsen Category Management Consulting for the EE region.
E-Commerce Category Management Online Workshop
6th of July 2020, 9:30am – 17:30pm
PARTICIPANT REPLACEMENT / PARTICIPANT CANCELLING:
The replacement of the registered participant can occur anytime with no cost, following a written notification to Nielsen. The replacement should be an employee of the original participant’s company.The participants may cancel their registration with no charge until June 22nd 2020, following a written notification to Nielsen. Participants who cancel their registration after June 22nd 2020, or will not attend the seminar, will be charged with the full participation fee.
The fees per participant, as communicated in the registration form:
– Do not include VAT
– Do include the course material shared with the participants
– Do not include the participants’ travel / accommodation expenses related to the participation of the seminar
The invoicing of the seminar, to the communicated company’s invoice details will take place with the end of its delivery.
CERTIFICATION AND CREDENTIALS:
All the participants will receive from Nielsen a written Certification of Achievement, attesting their attendance to the seminar. All Nielsen trainers are certified by internal audit and control procedures, securing the high standards of the company and the compliance to the implementation of its’ practices.
Date/Time – 6th of July 2020, 9:30am – 17:30pm, EEST time
Location – Online
Particpation Cost – € 500 / participant
Discounts – 5% for group of 3+ participants per company, 10% for group of 6+ participants per company