Events

E-Commerce Category Management Online Workshop

Presenter:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Location: Online

In the effort to help prevent the COVID-19 coronavirus outbreak to keep spreading, we are
implementing virtual ONLINE Category Management workshops across the world. This measure will help us reduce the risk of spreading any illness to our communities, while continue supporting our clients to be ready to face and unlock more retail landscape opportunities. We will rely upon technology to keep a good learning online environment for all participants.

WHAT FOR?

In ECCM you understand how to apply Category Management concepts into the online channel and deep dive in each step of the E-Commerce Category Management approach.
You will know the benefits of trade partnerships to develop categories online with the 5D model:
Define, Discover, Design, Develop, and Deliver.

MAIN TOPICS:

  • Why E-commerce category Management
  • Category Management Overview
  • How to apply the 5D Process
  • Define the category potential, its capabilities, select partners, align objectives, defining the category and the role
  • Discover shopper targeting, journey map, business performance, opportunities
  • Design Strategies and Tactics
  • Develop tactics alignment, activation plan and scorecards
  • Deliver measurement and plan review

WHO CAN ATTEND?

Category Managers, Buyers, Marketeers, Trade Marketing, KAM´s, Brand Managers, Consumer/Shopper Insight Managers

WORKSHOP FEES & DISCOUNTS:

  • €500 / participant
  • 5% for 3 participants/company
  • 10% for 6 participants/company and above

INCLUSION:

  • Comprehensive course materials, case studies and certificate

For more information and registrations, please contact:

AGENDA

  • Why eCatMan?
    • E-commerce trending facts
    • E-commerce challenges
  • Category Management Overview
  • How to Apply eCatMan to e-commerce: 5D Process
  • Define
    • Category potential
    • Capabilities
    • Select partner
    • Align objectives
    • Category definition
    • Category role
  • Discover
    • Shopper targeting
    • Journey map
    • Business performance
    • Opportunities
  • Design
    • Strategies
    • Tactics
  • Develop
    • Tactics alignment
    • Activation plan
    • Scorecard
  • Deliver
    • Activation
    • Scorecard measurement
    • Plan review

SESSION FACILITATOR

Chryssa Asmatzi – Category Management Consulting Leader for East Europe.

Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing,
branding, communications, business development, and e-commerce, 7 of which in Category
Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.

She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital
marketing and has a passion for e-business and innovative communications strategy development.

Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing, and analytics. She leads Nielsen Category Management Consulting for the EE region.