Did you know that more than 90% of European consumers claim to have made a purchase online? It’s evident that European consumers are comfortable shopping in a digital environment for many categories, and this comfort is rapidly extending into the FMCG space.
Yet, despite the relative commonness of online shopping, manufacturers still have many questions around adopting their innovations for the digital age.
Join us on March 6th for our Innovating for e-commerce webinar, where Céline Grena, Nielsen BASES Europe Lead, and Clara Shen, Director at Nielsen BASES, will discuss some of the challenges and opportunities surrounding e-commerce success.
- How has the consumer shopping environment evolved, and what does that mean for FMCG brands today?
- What are some important considerations when executing launches in a digital space?
- What types of strategies can help drive your brand’s incremental growth online?