Nielsen: Hong Kong Advertising Market To Remain Flat in 2019
Uncertain economic climate sees cautious investment, a 50/50 split between online and offline spend and the ROI on advertising investment increasing in importance.
Discovering An Opportunity Amid The Threat Of Parallel Imported Products
One of the key talking points within the FMCG and retail industry has been the threat of emerging channels and parallel imported products to their businesses. But just how serious is this threat?
What's next is always changing. That's why we're inspired by it, evolve with it—and create change ourselves. At Nielsen, connecting you to what's next is what drives us. Because when you know what's next, you'll get there first.