A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Continuous Innovation: The Key To Retail Success
Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. And today, brick-and-mortar stores need to innovate continually to compete with e-commerce's growing appeal and loosen consumers still firm grip on on their wallets.
Convincing Asian Consumers to Try Your Innovation
The path to purchase for innovation in Asia is a long one, as consumers are typically wary of new products and services. Given the rise in innovation in Asia and existing consumer tendencies regarding new products, Nielsen has identified five key ways to succeed with innovation in Asia.
Webinar: Breakthrough Innovation Success & Endurance – Unlocking Your $100+MM Brand
Though creating a new product that not only succeeds out of the gate but also endures in the marketplace is difficult, it’s not impossible. Our research, spanning 4 years and across more than 14,000 launches, shows there is a common theme that truly successful CPG innovations share. Download...