Insights

Secure Tomorrow's Car Buyers Today

There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...

A Segmented Look at Consumer Banking Preferences

Modern marketers know that the best way to engage with consumers is through tailored and personal messaging strategies rather than broad-based one-size-fits-all approaches. To do so, marketers should make a concerted effort to identify customers before trying to reach them. In the banking realm,...

Global Payment Gateways of the Future

Competition for consumers’ wallets is gathering pace as a result of the transformation of the payments ecosystem that is being driven by the introduction and adoption of contactless payment technology, multicurrency cards, changes in regulations, and the advancement of Internet retailing and...

Is the Swipe Replacing the Cha-Ching at the Cash Register?

For many, the answer is yes. In fact, one out of every two people around the world say their preferred payment method for daily spending is plastic rather than paper, according to Nielsen’s Global Survey of Saving and Investment Strategies. Collectively, more than half (54%) of respondents from...

Asia-Pacific Consumer Confidence Continues to Climb

Around the world, Asia-Pacific was the only region where consumer confidence increased quarter-on-quarter in the fourth quarter of 2013, rising one index point to 105, according to Nielsen’s latest Global Survey of Consumer Confidence. In six of 14 countries measured, consumer confidence...