Insights

U.S. Consumer Energy Sentiments Report

Energy consumption has been a factor for consumers since the dawn of modern civilization, but in a world of rapidly advancing technology and environmental awareness, it’s never been as topical as it is today. So, are consumers tuned in, and how are they approaching their own energy usage and the...

Are We Financially Prepared for the Future?

Managing money can be difficult no matter where we live, and in many cases, it feels like we spend our cash before we earn it. In fact, Nielsen reports that globally, we save or invest just 10 percent of our monthly income on average. But is that enough?

How Loyal Are Your Customers?

Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.

Are Happy Days Returning to the U.S. and Western Europe?

Better days for consumers in the U.S. and Europe may finally be near. Since the Great Recession started at the end of 2008, many consumers around the world have largely been in belt-tightening mode for much of the past five years. But the latest consumer confidence results from Nielsen showed that...

A Gateway to a Better Life

The road to better jobs, more money and improved lifestyles is all paved by education. More than three-quarters of global online respondents agree that receiving a higher education, such as college, is important and three-fourths believe educational opportunities can lead to better employment and...

Belt-Tightening Measures Loosened in North America in Q2

More North Americans had discretionary income in the second quarter than they did at the start of the year, according to findings from the Nielsen Global Survey of Consumer Confidence and Spending Intentions. One-fifth (21%) of North Americans reported having no spare cash, which was an improvement...

7 Billion Shoppers; New Wealth, New World

With seven billion people living in the world, it may be surprising to learn that when it comes to core familial, educational, and religious values, we’re more similar than different. When it comes to how we shop, however, our preferences can differ quite a bit depending on where we live. New...