Insights

Dancing in the End Zone: Ads and Brands that Won Big for Super Bowl XLVIII

While the entertainment quotient of Super Bowl XLVIII might be in question by some, the fact that the big game remained a pillar of American entertainment can’t be disputed. A large contributing factor in the Super Bowl’s entertainment experience—which many viewers even consider the driving...

Local Watch: Where You Live and its Impact On Your Choices

Watching content on a local level has a unique effect—it connects us to our communities, while it informs us and empowers us as participants in the close-knit fabric of our daily lives. As marketers and media companies explore ways to reach consumers in new and exciting ways, we offer a look into...

Global AdView Pulse Lite - Q3 2013

Global advertising spend has continued to climb, gaining 3.2 percent in the third quarter year-over-year. This quarter's growth likely reflects Asia Pacific's expanding powerhouse ad market. As this market continues to gain momentum, Nielsen will be watching to see if the global advertising market...

A Look Across Media: The Cross-Platform Report Q3 2013

Today’s consumers face a growing array of devices and ways to encounter content–giving them the choice to connect anytime, anywhere. Given that more than 90 percent of Americans tune in to the radio each week, understanding how this fits into consumers’ total engagement will help marketers...

A Loyal Companion: Radio Remains a Great Way to Reach Local Consumers

Today’s consumers face a growing array of devices and ways to connect with content–giving them the option to connect anytime, anywhere—and marketers are scrambling to capture their attention. But in their mad dash to engage consumers, marketers have had a constant companion as new products...

A Disruptive Game Plan: Catching the Active Consumer

Disturbing a sports fanatic while they’re watching a game isn’t normally a good idea. That’s because sports fans are connected and passionate when they’re engaged. In fact, 41 percent of all TV-related Tweets are about sports programming—even though sports account for only 1.3 percent of...

Optimizing Integrated Multi-Screen Campaigns

Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.

Radio by the Numbers – Fall 2013

Radio is a powerful medium that reaches millions of Americans each week—243 million in fact. Every generation listens to the radio, and all generations boast listener bases of more than 85 percent.

Audience Profiling and Delivering Meaningful Radio Content

Before smartphones and widespread Internet access, radio personalities had a different way to prepare for their shows. When it came time to plan for the next program, on-air talent often skimmed entertainment and pop culture magazines and combed through local and national newspapers to get a sense...