With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?
Now in place, the minimum pricing of alcohol regulation in Scotland means that a single unit of alcohol cannot be sold for less than 50p. And as a result, the stronger the drink, the more expensive it will be. So what effect might that have on consumption?
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
When it comes to growth, it’s hard to ignore what we’re seeing in emerging markets. In fact, they’re currently generating two-to four-times the FMCG growth of developed markets. But just because the big picture boasts big opportunity doesn’t mean capitalizing on the right opportunities is...
Marketers need to think more strategically beyond cheap tricks, making things pink, or adding female icons to labels to reach women.
When consumers’ self-claimed state of health is compared with their body mass index it appears that their perceptions about their state of health often do not accurately reflect the probable true state of affairs.
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?
Given today’s competitive landscape, brands that leverage proven go-to-market strategies will likely be more successful than those that simply move forward without careful thought and preparation.
Mobile wallets are becoming increasingly popular in Hong Kong. The first market player entered the market in 2015, and since then more than 10 different brands have emerged. The emerging mar-ket as a whole is expected to grow substantially in the near future.