Insights

Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent

Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...

Sustainable Brands Can Pivot With Purpose to Help Address COVID-19

As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy...

COVID-19: Key questions all marketers should be asking

Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?

COVID-19 Intelligence Roundup

The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.

Asian Consumers Are Rethinking How They Eat Post COVID-19

Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...

The Impact of COVID-19 on Media Consumption Across North Asia

The impact of the novel coronavirus (COVID-19) is widespread and will likely shape business and consumer behavior for months to come. And while the humanitarian and safety-related aspects of this outbreak are top of mind globally, it’s unquestionable that social distancing, quarantining and...