Webinar: Changing Consumer Prosperity
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Great Business Opportunities Beckoning Greater Bay Area
The renminbi is well on its way to internationalization. This is no pipe dream, but is fast becoming a reality, and that is no truer than in Hong Kong, the world’s largest off-shore renminbi market.
As Mobile Wallet Market Grows, Gauging Consumer Attitudes Toward It And Understanding Their Using Habits Hold Key To Winning
Mobile wallets are becoming increasingly popular in Hong Kong. The first market player entered the market in 2015, and since then more than 10 different brands have emerged. The emerging mar-ket as a whole is expected to grow substantially in the near future.
Money May Make the World Go Around, But Men and Women Have Different Spending Priorities
While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.
Linking Radio Tuning to Buyer Behavior: New Value for Radio Advertising
Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen. According to a recent major market pilot test by Nielsen, for the first time, a connection can be drawn between what consumers...