Insights

Two Words for Marketers under Economic Uncertainty: Be Innovative

Marketers and advertisers in Hong Kong are becoming more cautious as they are more concerned about global and local economy performances, where 29% of advertisers planned on increasing advertising spend in 2016, a 7-percentage-point decrease compared to last year. So, how to win the game?

Uncommon Sense: The Case for Resonance

Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising...