Insights

Is the Swipe Replacing the Cha-Ching at the Cash Register?

For many, the answer is yes. In fact, one out of every two people around the world say their preferred payment method for daily spending is plastic rather than paper, according to Nielsen’s Global Survey of Saving and Investment Strategies. Collectively, more than half (54%) of respondents from...

How Loyal Are Your Customers?

Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.

Are Loyal Customers Worth More?

Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand or store takes more than just offering a good product. Price, packaging, customer service and reputation are just some of the factors involved in a consumer’s decision-making process. But getting to the heart of...

7 Billion Shoppers; New Wealth, New World

With seven billion people living in the world, it may be surprising to learn that when it comes to core familial, educational, and religious values, we’re more similar than different. When it comes to how we shop, however, our preferences can differ quite a bit depending on where we live. New...