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In Defense of Hygiene: Home Cleaning and Laundry Attitudes always Count
Report

In Defense of Hygiene: Home Cleaning and Laundry Attitudes always Count

While cleaning is a common (and essential) practice everywhere around the globe, a one-size-fits-all strategy to get the job done doesn’t work, especially in Hong Kong. There are several questions that come up from manufacturers and retailers:

  • When it comes to home care, who does the majority of the cleaning?
  • When it comes to the cleaning products consumers are buying, which attributes are most important, and which are simply nice to have?
  • Even if you think you know the kinds of attributes consumers look for in a cleaning product, but what types of products are they actually purchasing?
Well, the following chart maybe able to help:
 
The Nielsen Global Home-Care Survey polled more than 30,000 online respondents in 61 countries to understand cleaning and laundry behaviors and sentiments around the world. We examine who’s cleaning, the tools they’re using and the benefits they’re looking for in home-care products. We also explore the underlying macroeconomic forces affecting the home-care industry, and we offer insights into how to adapt to the changing environment by aligning offerings to consumer needs and desires.