As one of the most densely populated places in the world, finding what you need within a few minutes’ walk is never a challenge for Hong Kong consumers. Compared with consumers from other parts of the world, such as mainland China, the U.K., and the U.S., where huge online shopping platforms are widely available, Hong Kong consumers are relatively less likely to engage in online shopping, simply because of the close proximity and convenience of nearby physical stores.
While the development of e-commerce has not yet evolved as a widely adopted trend in Hong Kong, consumers’ growing reliance on the internet and mobile technology shows an openness to change. Consumers’ are frequently interacting on digital platforms and increasingly looking for personalized shopping experiences when they shop online.
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