Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
Hong Kong’s consumer confidence index reported an eight-point decrease over the previous quarter, from 111 to 103 - the biggest regional confidence declines. Within the region, consumer confidence in Hong Kong is higher than that in Taiwan (75) and Singapore (98), but lower than in China (111). Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively.
In addition to highlighting the second-quarter 2014 findings, Nielsen released its Global Consumer Confidence Trend Tracker, which allows users to create dynamic historical views by region, country and time period so they can explore consumer trends, compare markets and reveal insights in a click. Give it a try here.