TV Advertising Sales to be Transacted Using Nielsen Industry Standard Information
Hong Kong – Nielsen, the leading global provider of information and insights into what consumers watch and buy, today announced it has been awarded a new Television Audience Measurement (TAM) contract in Hong Kong for 2013-2017. As consumers demand more content on more channels and on more devices, Nielsen is committed to providing the most complete understanding of audiences across all media and the highest quality measurement of what people watch in Hong Kong across multiple platforms.
“We are proud of the selection of Nielsen as provider of TV ratings for Hong Kong and the trust TV broadcasters, media agencies and advertisers have placed in our capabilities. Our global expertise in audience measurement across TV, the Internet and Mobile will help bring together advertisers, media agencies and broadcasters accelerate the growth of the industry,“ said Steve Hasker, President, Media Products & Advertiser Solutions, Nielsen.
To ensure accurate measurement, advanced and high-quality Nielsen People Meters will be installed in an 800 household panel which will be selected by a statistical design to represent Hong Kong population. Nielsen will also pioneer the delivery of “extended screen” measurement, to include Internet viewing of TV programmes within the television ratings to best capture today’s fragmented media environment.
With the launch of its Television Audience Measurement services, Nielsen is able to help simplify the complex consumer landscape in Hong Kong by linking what consumers watch and buy, and to add value in providing the industry with a holistic view of the consumer but also the intersection between them.
“The media industry is in a state of transition and Nielsen has the global expertise and tools we need to provide the industry with the best insights now and in the future,” said Ray Wong, Convenor of The Association of Accredited Advertising Agencies of Hong Kong (HK4As) Media Committee of 2013-2017 Hong Kong Television Audience Measurement and CEO of HKPHD.
“TVB is thrilled and proud to be part of Nielsen’s new television audience measurement service. The larger household panel, coupled with the use of the most advanced technology and the inclusion of online viewing will place Hong Kong’s television market in the forefront of the global television market,” said SK Cheong, General Manager, Broadcasting, Television Broadcasts Limited.
“The consumer and media landscape is continuously evolving. Nielsen’s extensive capabilities will help the Hong Kong media industry reach the next level by providing a comprehensive view of the consumer behaviors. This will benefit the entire industry, both from a broadcaster’s and an advertiser’s perspective,” Oliver Rust, Managing Director, Hong Kong, Nielsen, commented.
Nielsen Holdings N.V. (NYSE: NLSN) is a global provider of information and insights with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.