Andrea Borelli Appointed Managing Director for Nielsen Hong Kong & Macau

Hong Kong – April 23, 2020 – Nielsen, the global measurement and data analytics company, announced the appointment of Andrea Borelli as the managing director for Nielsen Hong Kong and Macau.  Borelli reports to Cindy Shin, Developed Asia Leader, Nielsen Global Connect.

Borelli will play a key role in meeting the company’s growth goals and refining Nielsen Hong Kong & Macau strategies to cope with the evolving needs of the clients, especially during this challenging time faced by the industry. He will also be instrumental in further strengthening Nielsen’s leading reputation in the research industry with the company’s unique and comprehensive insights as well as data.

Borelli has more than 15 years of senior management experience, including several senior roles at Nielsen such as Commercial Leader for the Netherlands, Client Service Director for Global Nielsen accounts and managerial positions for various reputable FMCG manufacturers, mainly responsible for developing their strategic innovations. Having a solid understanding of the sophisticated local market with a global perspective, he will capitalize on the growth opportunities for Nielsen Hong Kong and Macau. 

“We are pleased to have a leader like Borelli with forward-looking visionary and a proven track record of building profitable businesses to guide Nielsen Hong Kong and Macau to bring to create even greater value to our clients and maximize business impact, especially in the tough environment,” said Shin.

“I’m thrilled to be able to lead such a strong and dedicated team of market research leaders in Hong Kong to help our clients address their business strategies in this changing and uncertain landscape. We all know how tough the retail market is under the epidemic, but I firmly believe that with Nielsen’s unique data and insights, our clients can be a step ahead in finding growth opportunities in today’s uncertainty,” expressed Borelli.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit



Tiffany Tsang

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