Hong Kong – January 24, 2018 – Nielsen, the leading global performance management company, announced that Michael Lee is appointed as Managing Director, Nielsen Hong Kong and Macau, with responsibility for all of Nielsen’s business activities in Hong Kong and Macau. Michael reports to Patrick Dodd, Group President, Growth Markets, Nielsen.
Michael moves into his new role from his current position as vice president, FMCG and Retail verticals, where he has significant experience working closely with several top Hong Kong and Macau based, as well as global MNC FMCG manufacturers and Retailers.
“Hong Kong and Macau is a very important market for Nielsen, and we are committed to providing integrated and advanced services and solutions for both international and local clients. A veteran Nielsen executive and one of our top talents, Michael’s 20-plus years of FMCG sales and marketing experience, as well as his extensive record of delighting clients, will help to drive growth both for our clients and for Nielsen. Michael brings both local market insight and international vision to his new role, and I have every confidence that he will instill the Nielsen Hong Kong team with new energy and momentum,’ said Patrick Dodd, Group President, Growth Markets, Nielsen.
Michael graduated from the University of Hong Kong.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Cheryl Wen, [email protected], +886 2 2171 5590, +852 5394 0227 (mobile)