Solutions

What’s Working? What’s Not?

That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps media buyers and sellers alike understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—you can better understand how to optimize your campaign and reach your desired goal.

WHAT WE MEASURE

Our solutions measure the total effectiveness of your advertising: who it’s reaching, how it’s resonating, and consumers’ reaction—across screens.

These measurements provide you with the opportunity to maximize the effectiveness of each advertising campaign—while it’s still in progress, and understand your audience’s relationship with your advertising. Whether it’s TV or online, we provide you the information you need.

HOW WE DO IT

We measure campaign effectiveness against your primary marketing objective. Our solutions measure in a timely manner, so you can optimize campaign performance in flight. They measure across platforms for a holistic, integrated view of each campaign, and they’re backed by industry-leading quality and precision, so you’re getting information you can trust.

Interested in learning more?

How We Do It

Increase marketing efficiency by understanding the most effective marketing mix elements.

Why say something in 30 seconds when you can get the same reaction in 15? Understanding consumers’ subconscious response to your ads can show you where to compress your message, and deliver more efficient media spend.

Maximise the effectiveness of your advertising message and strategy.

NIELSEN CATALINA SOLUTIONS

Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business