Solutions

Syndicated Solutions

Quick access to Nielsen’s MOST RECOMMENDED off-the-shelf insights report across key trends and hot topics within FMCG, retail, e-commerce, financial services, etc:

FMCG and Retail

HONG KONG SHOPPER TRENDS
Shopper Trends provides a comprehensive overview of grocery’s retail landscape trends, banner equity tracking and in-depth analysis of changing shopping patterns, attitudes and behaviour.
RETAIL BAROMETER
Nielsen Retail Barometer provides deep understanding on latest FMCG trends as well as the retailer relationship. To make it more relevant to your business needs, responses from senior management of both retailers and suppliers are collected and integrated for analysis.
NIELSEN MARKET INFORMATION DIGEST (MID)
Nielsen’s MID offers a comprehensive overview on the FMCG market in Greater China – including category performance, brand share, distribution, pricing, and trends across 400+ FMCG categories! This market information is an invaluable resource for CPG marketers, advertisers, consulting firms and venture capitalists.

Consumer and Total Audience Insights

HONG KONG E-COMMERCE SYNDICATED RESEARCH 2016
Understand the general e-shopping behavior & the intention to shop online in near future.
CROSS PLATFORM INSIGHTS 2015/16
A comprehensive view on how HK audiences consume digital media in today’s cross-platform environment.

Financial Services

PERSONAL FINANCE MONITOR (PFM)
This report is designed to offer the most comprehensive understanding of the personal finance market in Hong Kong, including product usage, bank usage, brand health, share of wallet, media habit and more.
COMMERCIAL BANKING FINANCE MONITOR (CFM)
Nielsen’s Commercial Banking Financial Monitor helps you understand the competitive commercial banking landscape, from SMEs to scalable corporations in terms of their financial product or institutions usage, share of wallet, and more.
MAINLANDER CROSS-BORDER FINANCE MONITOR (MFM)
We offer you the latest insights about mainland Chinese’s cross-border financial needs and behavior. The deep dive analysis on the entire customer journey would reveal the best way to acquire, engage and connect with this fast-growing customer segment for banks, insurance companies and financial institutions.

For more information, please contact your Nielsen representative, or email to nielsenhk@nielsen.com.