X

  • Client Login
  • 香港 | Hong Kong
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • Solutions
  • About Us

Solutions

PORTFOLIO MANAGEMENT
(EXTEND, RELAUNCH, RETIRE)

Managing innovation in today's complex marketplace often requires that you understand what is happening across a portfolio of brands, not just a single new initiative.

Understanding interaction across a portfolio is a challenge, since new items or re-launches interact with each other, parent brands and competitors. Choices you make to optimize a single brand may not produce the best outcome for the broader portfolio.

What we measure

Nielsen can help you navigate these interactions and make decisions that will help set up your portfolio by addressing the following issues:

  • Which new items should I launch to grow portfolio sales?
  • How does a price change on one brand affect sales for my portfolio?
  • What is the impact of a competitive launch on my portfolio?

How we do it

Our flexible solutions addressing your portfolio assortment, pricing strategy or competitive response decisions will determine the best way to protect your brand in a competitive environment.

By modelling consumer choice dynamics at the individual level, we can explore numerous scenarios, seamlessly incorporating interaction effects even when exploring multiple types of initiatives or in-store decisions.

RELATED SOLUTIONS

  • Post Launch
  • Launch

Capabilities

  • Consumer Neuroscience
  • Syndicated Solutions
  • Forecasting
  • Store Observations
  • ShopperLab
  • Risk Assessment
  • Reaction (Market Mix Modelling)
  • Merchandising Services
  • Demographics
  • Customer Satisfaction
  • Consumer Decision Hierarchies
  • Concept Screening
  • Brand Building
  • Behavioural
  • Assortment Analytics (Assortment Optimisation)
  • Revenue Management Optimisation
  • Neuro Ad Testing
  • Portfolio Management (Extend, Relaunch, Retire)

Interested in Learning More
Contact Us

Company Info

  • About Nielsen Hong Kong
  • Investor Relations
  • Responsibility & Sustainability
  • Press Room
  • Leadership
  • Careers
  • Contact Us

Insights

  • News & Reports
  • News Center
  • How We Measure
  • Newsletter Sign-up

Solutions

  • Advertising Effectiveness
  • Consumer Insights
  • Creative Optimisation
  • Development and Qualification
  • Launch
  • Price and Promotion
  • Sales Measurements
  • Segmentation
  • Shopper
  • Television Audience Measurement (電視觀眾收視調查及研究)

Privacy Policy  |  Terms of Use  |  Site Map
Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.