Nielsen Sports & Entertainment Breakfast

Helyszín: Groupama Aréna
Sky Box
Budapest 1091
Üllői út 129.

With over 3000 events all year round just last year, Hungary is often mentioned as the “country of festivals”, providing ample of opportunities for brands to shine. To top it all, in 2019, Budapest will become the European Capital of Sport, hosting over 350+ local, national and international sports events.

We are aware that making your brand stand out in a meaningful way can be challenging. However, with insightful global and current trends and the right tools in your hand you can channel your sponsorship spendings the way they serve your business goals and elevate your reputation and recognition further. Let Nielsen do the legwork for you.

Join us at our exclusive Nielsen Sports & Entertainment Breakfast event, held on 14 June at Groupama Arena Sky Box to cast light various solutions from sponsorship effectiveness to fan data capabilities. A little teaser for a big surprise: our guests are also invited to partake in some fun activities, including a tour in the Arena!

Learn from the leading experts of sport sponsorship.
See you on 14 June!


Registration between 9:00 and 9:30 am
Breakfast is served as of 9:00 am
Official event kick-off at 10:00 am
10:00-11:30 Presentations
12:00 Groupama Arena Tour
12:30 End of event

Language of the event is English. The final agenda shall follow soon.

Industry Insights on
Current global and local trends shaping the world of sports and event sponsorship
How to leverage sponsorship spendings
Best practices
What Nielsen can do to support your sponsorship efforts to maximize your business and/or reputation impact


Marco Nazzari  has been fully committed to sport marketing industry since 1996 in  leading positions.

He has been managing powerful sports marketing and entertainment projects in areas such as F1, MotoGp, UEFA Champions League and the Vancouver 2010 and London 2012 Olympic Games.

Currently  he has been  appointed as Regional Managing Director for Nielsen Sports in Europe and he is responsible for managing the end to end business across all the existing offices and expansion markets.
Marco lives in Milan with his family.

Andrea started in Nielsen 8 years ago and covered different commercial roles in the media side of Nielsen business, focusing on new digital & mobile solutions commercial development in Italy and Europe. From 2014 he is responsible for the development in Europe of Nielsen Sports, with primary focus on growing the Sport & Entertainment related business in new potential markets.

Before Nielsen he held various positions in global internet companies with experiences in social networks and e-commerce sites.
He loves football and almost any other sport. However, his biggest passion is competitive surfing.

As the CEO of Sziget Cultural Management since 2011, he has been responsible for organizing Sziget festival, one of the biggest music festivals in Central Europe.

Prior to that, he held different leading positions in various media companies and sales houses, plus founded several media agencies.

Since his appointment as the head of Sziget Festival, the event was awarded with “Best Major Festival of Europe” by the European Festival Association in 2011 and 2014.

Kateryna joined Nielsen in 2006 to lead commercial team in Ukraine. Over 11 years of her career at Nielsen she has held several leadership roles not only in Ukraine but also Kazakhstan and Russia.

Prior to arriving to Hungary in 2015 to lead our local watch&buy teams, Kateryna has worked with Colgate-Palmolive and Kimberly-Clark supporting their businesses in Europe and Middle East.


Groupama Aréna
Sky Box 

Budapest 1091
Üllői út 129.

Arrival through the Main Entrance (Főbejárat).

Free parking is available in front of the Main Entrance or in the underground garage (from Albert Flórián út).


Should you have any questions about the upcoming Nielsen Sports & Entertainment Breakfast, please contact Tamás Rausch at mobile: +36 30 486 0696 e-mail: