Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
We explore how audiences are consuming news media and how things may have changed since the last elections.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
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In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.