Insights

APA YANG TERSEDIA DI TOKO KEPERLUAN ONLINE?

Peranan penting konsumsi rumah tangga dirasakan terutama pada paruh kedua tahun 2016, ketika pertumbuhan investasi di Indonesia sedang dalam pemulihan, sementara belanja pemerintah tercatat negatif.

What's Next in E-Commerce

Growth in the online FMCG sector is outpacing offline FMCG, with e-commerce sales set to surpass traditional retail sales within the next five years.

What's Next in E-commerce?

As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.

Savvy In-Store Solutions Drive Digital-Minded Consumers

For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.