Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Indonesian consumers are the most optimistic globally. According to The Conference Board® Global Consumer Confidence™ Survey, in collaboration with Nielsen, the Consumer Confidence Index of Indonesia remains stable with 127 percentage points (pp), the same index as the previous quarter.
Television Still Dominates with Total Advertising Expenditures of Rp30.9 Trillion Government Institutions and Political Organizations Contribute 12 Percent of Advertising Expenditures Throughout the 2019 Election Campaign Period
The high Rating and Share of this year's Presidential Election Debate shows the high enthusiasm of voters to get to know the candidates better. By watching the debate, viewers can determine their choice.
Kompetisi Kian Ketat, Positioning Perlu Dipertajam
Penghujung Asian Games 2018 Masih Memikat Nasionalisme Pemirsa Televisi dan Pengiklan
Asian Games 2018 Events Provoked The Nationalism of TV Viewers
Rangkaian Acara Asian Games 2018 Gugah Nasionalisme Pemirsa Televisi
The Nielsen Digital Ad Ratings Benchmarks report, which accessed more than 3,000 digital campaigns since its launch in Southeast Asia in 2015, found that in the first half of 2017, more than nine in 10 (93%) digital ad campaigns leveraged mobile and mobile achieved an on-target reach equal to or...
Menurut Laporan Pemirsa Total Q2 2017 Nielsen, 58,7% TV rumah di A.S. sekarang memiliki setidaknya satu perangkat berkemampuan internet yang dapat streaming ke TV.
According to Nielsen’s Q2 2017 Total Audience Report, 58.7% of TV homes in the U.S. now own at least one internet-enabled device capable of streaming to a TV set.
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.