Indonesians showed high enthusiasm for the Asian Games Opening Ceremony 2018. Not only stunning the eyes of the world, but the opening event that took place at Gelora Bung Karno Main Stadium also became media spotlight. 11 Indonesian TV stations simultaneously broadcasted the opening of the biggest sport event in Asia.
Based on Nielsen survey in 11 cities, the average rating of Asian Games 2018 opening event live broadcast on 11 TV stations reached a fairly high number of 14 percent, and reached 57.2 percent share. Uniquely, sports programs that are usually dominated by male audience is dominated by female audience for this particular program.
In terms of viewer profile, the Asian Games opening ceremony 2018 broadcasted live at 7:00. - 9:30 PM was dominated by viewers aged 50 years and above, with 18.8 percent rating; followed by viewers aged 40-49 years with a 15.1 percent rating. In terms of socioeconomic class, rating on Upper Class is 15%, while Middle Class is 13.8% and Lower Class is 13.2%.
Throughout the Asian Games opening ceremony 2018 program, female viewers also showed higher index compared to male viewers (107 vs 92). Audience enthusiasm in watching the performance of famous artists who participated in the event is expected to be one of the driving factors for the high rating of female viewers (15.1%), compared to male viewers (13%).
The sense of pride and nationalism of the Indonesians were also reflected in the enthusiasm of the audience when watching every match participated by Indonesian athletes in this event. In the week before, Indonesian soccer national team that had started the game caught the attention of the Indonesian soccer lovers. The three initial matches got high ratings and audience shares. The highest was the match of Indonesia VS Laos with a rating of 9.1% and a share of 37% .
The soccer match between Indonesia and Palestine got 8% rating and 33.2% share; while the Indonesia vs Chinese match got 7.8 percent and 31.1 percent rating and share respectively. Similar to the match of Indonesian vs Hong Kong on August 20 that also received a rating of 9.4% and a high share of 35.6%.
Badminton is a match that is always eagerly awaited by the Indonesians. The badminton match that brought Indonesia team vs Japan became one of the favorites of TV viewers. The match which took place on August 21 reached a rating of 5.5 percent and a share of3.6 percent.
Even though Indonesia had to be satisfied with Silver Medal, the support to Indonesian badminton national team did not fade away. This was reflected in the final match between Indonesia and China that took place on August 22, whereby the match got 7.9% rating and 35.6% share.
Read Indonesian Version
For more details, email to: Nielsen.Indonesia@nielsen.com
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.