E-Commerce: Evolution Or Revolution in the Fast-Moving Consumer Goods World?
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But not all e-commerce categories are the same.
Getting Ready for Taiwan’s ‘Generation Z’
Companies in the U.S. are very much focused on the “aging out” of the Baby Boomer generation, and what it means for their business. From my perch in Taiwan, it seems as if the main focus in the U.S. is on the difference between Baby Boomers and Millennials. Here in Taiwan, many are taking a
State of Mind or Share of Wallet
With the global middle class growing by 70 million each year, and food prices expected to more than double within the next two decades, the world is entering an unprecedented period of rising demand, economic pressure and aspirationally driven buying behavior.
Reports and Insights | Nielsen Global New Products Report
New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and...