Insights

Women’s Football 2019

Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.

Webinar: Changing Consumer Prosperity

In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.

The Rise of Women’s Sports

The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.

Future Opportunities in FMCG E-commerce

Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.

Webinar: The Quest for Convenience

Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.

Why Your Team Might Not Be Looking at the Right Numbers

Aligning your organization toward common goals is challenging, especially when the goals change. That’s because it’s common for marketing teams to operate in silos. Most marketing organizations are split between marketing and media, and the split is compounded by multiple layers up and down the...

Gen Z: The Elusive Generation

For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.